‘We’re WWF, the leading global environmental charity, and we’re bringing our world back to life. With nature in free fall, we’re urgently tackling the underlying causes that are driving the decline, and we’re finding solutions so future generations have a world with thriving habitats and wildlife. It’s a huge challenge, but if we all act together, there is hope. Our strategy focuses on achieving four key outcomes.

WWF is the world’s leading independent conservation organization. Our mission is to create a world where people and wildlife can thrive together. 

Over the past 60 years, WWF has grown from a small group of wildlife enthusiasts to one of the world’s largest and most respected independent conservation organizations. Today, we’re working to protect the planet in nearly 100 countries on five continents with the support of millions of people. As we’ve developed, our focus has evolved from localized efforts to protect individual habitats and single species, such as the giant panda, to an ambitious strategy to restore nature around the globe. And you have been with us every step of the way.’