Run Blue is a bold, audacious campaign to raise awareness of the global water crisis and deliver groundbreaking action to solve it.
Established in 2022, Run Blue aims to tackle water blindness and drive transformational change by inspiring governments, companies, NGOs, and the public to take meaningful action on water. Already, they have built the largest global grassroots movement on water in history, a community of water heroes in 202 countries and territories.
The world is facing a severe water crisis. From droughts and floods to pollution, the impact of this climate emergency is increasingly evident in our daily lives. Yet, water often remains sidelined in global discussions.
Run Blue is a global campaign dedicated to shifting the conversation on water by bringing together businesses, NGOs, governments, and the general public. This campaign is gearing up for its next phase, which will culminate in the ‘World River Run’ in 2025-26.
The #RunBlue campaign encourages everyone to put water at the forefront of their lives and decisions. Whether it’s in your household, your company, or your daily choices, the campaign urges you to RUN ‘it’ BLUE, making water a priority. Mina Guli is leading by example, committing to run thousands of kilometers along iconic rivers across six continents. Her journey highlights the urgent need for action on water and aims to inspire global efforts to protect and restore our vital waterways.
From rural villages to major cities, the Run Blue movement has touched classrooms in nearly every country Mina has visited, creating a powerful, global network of young people committed to solving the water crisis.
By connecting students to the water crisis through physical activity, students are empowered to take action, sparking change within their communities and beyond.
Mina and Run Blue have collaborated with a diverse range of organizations, including government agencies, NGOs, and corporations. These partnerships are crucial in advancing the global effort to address the water crisis, as collective action is essential to finding lasting solutions.
