WHO
- Could you specify your target audience (age, location/global/background etc) or you like me to help clarify that? You talked about kids and young adults; do you want to reach out to different groups (with different messages?) at the same time? - Any type of schools, brands, organizations, clubs, media you'd like to get in touch with (location/global) or would you like to get help with that? - What type of support you'd like, (crew, family, friends, runners, clubs, media (location/global) before, during and/or after the run?
WHAT
- What type of adventure do you have in mind (run solo and then visit a school, run with kids, or let them join you virtually?) How alone/together you'd like it to be or would you like my help to sort that out? - How publicly you want to share your journey? - Do you want to share from now on, including training etc, or later on?
HOW MUCH
- Any ideas/goals/requests about finance/funding/fundraising? - What's the goal you want to achieve? (e.g. nr of people/amount to reach)? - Would you like to give interviews, write posts, make videos before, during and/or after the run, or do you want to fully focus on the run?
WHERE
- Destination or backcountry? - Do you have a route/trail and/or specific terrain in mind or would you like suggestions? - different locations/virtual? - Will you run a loop or from A>B?
WHEN
-climate/season timeslots to conider? - Is it a single big day, multi-day journey or longer? - How much time do you have min/max from start to finish? - In one go/sequence or weekly/monthly?
HOW
- Will you take care of logistics (route, track and trace, transport of gear/water/ nutrition, permits, place to sleep etc), training, nutrition, gear, route specific info or do you want help with that? If so, what type/level of help/expertise you'd like? - How do you want to keep track of your running progress/stats?
WHY
- What's the story, reason behind the adventure; why did you choose this angle/theme? - Would you like to break/set any type of (world) record (speed/distance or be the first in....)?
Put it all together
goal
destination
adventure format
adventure theme
research
route
logistics
finance
planning
skills
gear
training
communication
destination needs
expertise
crew
media
sponsors
charities
local organizations
running clubs
ambassadors
volunteering
donations/perks
media channels
audience groups
storytelling
engagement
co-creation
legacy