Blue Planet Run
The movement began with a step, followed by millions more…
The Blue Planet Run covered 15,200 miles, across 16 countries and 3 continents, 24 hours a day for 95 days to deliver an extremely urgent and important message: we can and must begin today to alleviate the catastrophic burden placed on over a billion people who, every day, must drink unsafe local water, or travel long distances on foot to search for safe water for themselves and their families.
An extraordinary collaboration of photographers, journalists, environmentalists, designers and athletes who teamed up over the summer of 2007 to put a human face on one of the biggest challenges facing humanity today: the world’s rapidly disappearing source of clean water.
Starting in New York City on June 1, 2007, a team of “21 ordinary male and female athletes doing extraordinary things” ran around the clock along a route that included the US, Ireland, the UK, France, Belgium, the Netherlands, Germany, Austria, the Czech Republic, Poland, Belarus, Russia, Mongolia, China, Japan and Canada. Each runner sprinted 10 miles a day. The Baton was passed at more than 1,500 exchange points.
The Run ended back in New York City, on September 4, 2007. Each exchange point and heartfelt moment was captured in the media, fueled by well-organized events in major cities and an international PR campaign. The run was made possible by Dow Chemical Company as the Presenting Sponsor.