Adidas has its roots in Germany but is now a global company with over 59,000 employees around the world.
Mission: change lives through sport.
WE PLAY TO WIN
“Athletes will not settle for average. And neither do we. Every day, we come to work to create and sell the best sports and fitness products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. To successfully do that, we focus entirely on our authentic sports brands as they connect and engage with our consumers.”
The company also sells the sports brand Reebok.
Adidas Creators Club is a membership program that rewards you with points to level up – the more you engage, participate, train… the more points you can earn.
“As a global sports company, we believe that through sport we have the power to change lives. This is supported by research we have conducted. It shows that our consumers believe that sport makes us healthy and happy, that it creates value and empowers people. An impressive 92% even say that sport has a positive impact on our society. But for sport to change lives, it needs a space to exist, a field to play on, an ocean to surf or a mountain to climb – and these spaces are increasingly endangered due to man-made issues including human rights violations, pollution, growing energy consumption and waste. Based on our love of sport and responsibility as a globally operating company, we want to be the guardians of these spaces. Thus, we have developed a holistic approach that seriously tackles the challenges that endanger the spaces of sport and simultaneously our planet and people.
Our Sustainability Strategy identifies six strategic priorities to address the issues and challenges of the spaces where sport is made (all places where products are created, designed, manufactured and shipped), sold (own retail, wholesale and e-commerce) and played (from the indoor court to the outdoor pitch all over the world). Following the entire lifecycle of sport, our most holistic approach to date supports us in creating responsibility across our entire supply chain, with tangible and measurable goals, and ensures that sport remains a source of happiness for all people.
Image by Pham Trung Kien