London to Lisbon – Rory Coleman 

London2Lisbon Rory Coleman
Rory Coleman
April 30, 2004
London, UK
June 11, 2004
Lisbon, Portugal

In 2004 Rory Coleman was asked to run from London to Lisbon for EURO 2004, ahead of the football’s European Championship.
The 42 years old football lover ran for 6 weeks, day in day out, to arrive just in time for the kick-off of England’s crucial group game against France. Rory could be tracked his whole journey through France, Spain and Portugal.

He proudly ran to raise money for the Everyman Male Cancer Awareness Campaign. His trip was sponsored by Right Guard deodorant, so all funds he raised went into vital research for male cancers.
The Everyman campaign was set up by The Institute of Cancer Research in 1997 to raise awareness of and funding for male cancers.

“Getting to Lisbon from London running 50kms a day for 43 days has taught me a lot more about looking after my feet than reading the book ‘Fixing your feet’. It’s meant I’ve finished the Marathon des Sables blister-free for years now using the techniques I learned the hard way out there on the hard shoulder and they are far simpler than the ones described and more effective than the ‘Feet Fixing Bible’ describe.”

“I know the only reason I managed to get the 1275 miles to Lisbon with my feet 100% was by wearing Saucony Shoes, some days different types to allow for the camber of the road.

If I were to run from London to Lisbon again, in consecutive daily 50km chunks, as I did in 2004, I’d be planning that one a bit differently as well. The two Michelin Road Atlases with a route highlighted in with a pink marker pen, one for me and one for the crew, would now be planned to the ninth degree with GPS pinpoint accuracy and iPhone would now be the weapon of choice. A Spot tracker would’ve been most welcome in the heart of Spain for instance. In the Pre-Facebook and Twitter age, my daily updates were sent out to 100 pet email addresses minus images rather than a daily ‘Live’ to tens of thousands.

‘London to Lisbon’ is something I’ll always be really proud of.”

Connect with London to Lisbon – Rory Coleman


User email *
Password *
User email *
Password *
Last Page

Get listed for the Global Running Adventures Award

Are you an adventure seeking runner who has completed a self made project or is eager to start one?

Submit this 3-minute application to qualify for a FREE profile page, including your bio, achievements, past/upcoming adventure, story and cause.

Wanna give people an opportunity to participate in your exciting running project or expedition-like adventure?
Here's your chance to share it with the world for free!

You qualify for the FREE Profile Page if you meet the following criteria:

  • you have a self supported running project completed, in the making or are planning to start one
  • your project will support a good cause that relates to you personally
  • you need media, sponsors and a network to get all the possible support to succeed
  • you're enthusiastic and motivated to realize your goals! 

Just a few questions to get a better picture;-)
I'll read and respond to each and every application, and I'll get back to you within a few days.

What do you apply for? *
Who do you want to nominate? *
please fill in their name
What is the email of the person you nominate? *
please fill in their email
Fill required fields
Your name *
Your email *
Fill required fields
Stage running journey *
if you nominate someone else fill in for him/her
Fill required fields
Adventure start date *
you can change it later if you're not sure yet
Adventure finish date *
you can change it later if you're not sure yet
Fill required fields
Name of adventure *
you can change it later if you're not sure yet
Adventure description *
give a short description of your adventure idea
Where did/will the adventure take place *
you can change it later if you're not sure yet
Fill required fields
Link to adventure resources
you can fill in your website or any other resource
Why (did) you want to do this? *
give a short description of the reason for your adventure
Link to cause
you can fill in a website of a charity or any other resource
Fill required fields
Are you interested in any of these forms of partnership? *
Get full exposure to your niche for 100+ days, resulting in real long lasting relations and leads.
Do you know anyone who might be interested in partnering?
Please fill in their name and email.
When someone applies you both get a free Award event ticket:-)
Anything else you like to share?
here you can share/ask additional info about the application